01
Story
Before you sell a product, you sell a story. People connect with why you started before they commit to what you make.
Business
Business
Sembe mill, media house, movement, book, music. Every venture Mika runs is built on the same three rules, and he will tell them to any founder who asks.
The ventures
What Mika builds
The philosophy
Story. Service. Quality.
Mika's advice to startup founders comes down to three essentials. Ignore any one of them, he argues, and the business is in danger. Your story attracts people, your service convinces them to buy, and your quality keeps them coming back. Build all three and what you end up with is a brand.
02
Customer service
Trust is built at the counter, not the billboard. Good service gives people the confidence to buy and a reason to remember you.
03
Quality
A great story and warm service cannot rescue a weak product. Quality is what turns a first-time buyer into a loyal customer.